Logos are an essential aspect of creating a solid overall marketing strategy. A logo acts as a company’s biggest major graphical representation and as such, it becomes the single most visible manifestation of the company within the market. Logos are the face of a company. They are the main visual reference point of a company’s identity and they must create an instantaneous connection between the design and the company. Successfully designed logos must be unique and comprehensible in order to create a connection with the customers. Fortune 500 companies have very carefully designed logos that are universally recognized. Your company should too.
Research has shown that the human brain processes images 60,000 times faster than it processes words. Further studies have proven in the impact of memorable logo design on consumer habits. Most logo designs are relatively simple and this is not a coincidence. Simple logos are unquestionably more effective than their more intricate and detailed counterparts. A logo should not require explanation or introspection. Their aim is to create an immediate connection with the user and the business. Other researchers found that:
- 93% of purchasing judgments are made on visual perceptions.
- 84.7% of consumers cite color as the main reason for buying a product.
- 80% believe that color increases brand recognition.
Many factors are taken into account when we design a successful, memorable logo. Dividend Marketing works by assisting our clients in constructing a new logo from scratch or remodeling an existing one. During the process of creating or modifying the logo, we have an open channel of communication between the design team and our clients. Important aspects of the final design, such as the color schemes, shapes and fonts, are all decided in collaboration with the clients. Each logo engagement generally includes five different options for the customer to choose from and the final logo will be delivered in multiple formats and the highest resolution possible. Our designs come ready to use on your website, business cards, social media and letterheads.
There is a difference between a brand and a logo, although they are both incredibly important in regard to marketing relations. Branding plays a major role in influencing a prospective consumers’ emotion towards the company. A brand refers to the perceived image and emotional response to a company and its products or services. It facilitates the communication about the company and its reputation. Branding creates a set of expectations regarding a company and aids in helping a consumer decide whether to purchase a specific product. A company’s logo helps customers discover, share and remember a specific brand. Successful logo designs are a visual representation of a company’s stated philosophies and goals. Dividend Marketing has all the resources and a proven track record of success in creating impressive and versatile logos for any business venture.