Scaling a business is what transforms mom and pop shops to household names. In order to do so, your business needs to grow. Your business needs new clients. It needs the capital inflow they bring. This is achieved through lead generation. We have the experience to provide those leads, to create those new clients and to expand your customer base. Dividend Marketing understands the ever-growing importance of lead generation when executing online marketing campaigns and can scale your business quickly.
At Dividend Marketing, we acknowledge the evolution of lead generation from an outbound marketing oriented approach toward a user (buyer)-directed method called inbound marketing. We specialize in search engine optimization, website design, and social media channels to generate more viewers. Our work is aimed to captivate visitors and convert them into customers.
Traditionally gaining prospects meant gathering names and contact information to call on, but the online marketplace has brought new options. It has shown revolutionary ways to drive user focus towards an intended target. That being your business. The online sector has effectively become a game-changer in marketing methodologies and their department’s utilization for finding and growing their sales pipelines. Dividend Marketing’s team of seasoned professionals works with each client to craft a custom- focused, unique lead generation plan that enhances your company’s capacity to grow. We find leads that convert to long-term clientele.
When working with SEO, the key to gaining a higher rank is to have quality content. Our design team creates visually appealing backgrounds, our content writers deliever engaging content and our off-page team focuses on delivering high quality links. This translates to increased website visibility and user interaction. This translates to quality leads. Our marketing team works to utilize a myriad of Social Media networks such as Facebook and Twitter to spread your product or service to a base of extremely brand loyal users and to entice prospective buyers to visit your site.
We also can assist in email campaigns when generating leads, although we do so carefully and with caution. We aim to avoid spamming clients or prospects and instead provide select, targeted pieces for relevant demographics.
While Dividend Marketing has also specialized in outbound marketing for lead generation, we primarily recommend and utilize inbound marketing techniques. We recognize there is a time and place for outbound marketing. We understand that it serves a purpose, that it has shown results and look to build upon that. We often utilize direct mail, usually hand-written, when reaching out to prospective C-level executives. This method is effective. Everyone likes to receive a letter written directly to them. It cuts through that traditional barrier to entry of stock mailing advertisements when trying to create dialogue with prospects.
At Dividend Marketing, we strive to offer a focused, tailored, unique marketing strategy when working with clients that enables a more effective lead generation system that transforms website viewers into solid long-term clients. We use a myriad of both inbound and outbound marketing platforms to ensure our clients maximum lead generation and visibility at a fraction of the cost of our competitors. When generating leads for your company, it is vital to choose the help of an experienced team. We hope you choose us.